Reuters reported on April 8 that dazn, a sports streaming media platform, is considering an IPO. If it goes on sale, they will become the first listed sports streaming media company in the world.
Dazn belongs to the holding group access industries, and its founder len Blavatnik is also the owner of Warner Music Group. In the 2021 global rich list released by Forbes recently, bravatnik ranked 46th with us $32 billion.
Dazn platform was first launched in Germany and Japan in 2016, and then gradually laid out the global market. In early March this year, Kevin Mayer, a former Disney executive and CEO of tiktok, joined dazn as chairman of the board of directors. Mayer’s main goal is to enhance the influence of the platform in Europe and Asia.
At the end of March, dazn announced its cooperation with Telecom Italia, Italy’s largest telecom operator, beat pay TV broadcaster sky with a bid of 2.52 billion euros (US $3 billion) and won the local copyright of Serie A in the next three seasons. James Rushton, joint chief executive of dazn, said that the company’s next goal is the local copyright of the Premier League.
DAZN’s early losses are actually huge because of the frenzied reaping of copyright in the past few years. The cancellation of COVID-19’s competition has exacerbated this situation. Last year, dazn sold its majority stake in three platforms, including goal, a football news website, in exchange for about $100 million.
However, with the gradual recovery of sports events, the company is optimistic about the return brought by copyright. Rushton believes that the platform will receive $100 million in advertising revenue this year. In addition, they also plan to increase pay per view to diversify their revenue.